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Professional Coaches: Stop Trying to “Boil the Ocean”

Annoying Business Jargon Edition #1: “Boiling the Ocean” Summer is beach time for my family. It’s when we take those spontaneous trips to our local beaches here on the East Coast. It’s the perfect time to reset and recharge. It’s not fancy. (I tell my kids, “all you need are beach clothes!”) But it’s FUN.[…]

engaging-website

Is Your Website Just Sitting at the Bar Looking Pretty?

A colleague made this great analogy while doing an initial website audit the other day. We were looking at this new client’s website, doing some brainstorming on what would bring our client new business, turning this website into a selling machine. The website was full of beautiful photography, showcasing our client’s work, but it wasn’t clear exactly[…]